Brand Visualization: How To Determine The Story Your Brand Is Telling

Ameena Falchetto – the master of brand visualization – is my guest today. She’s a serial entrepreneur with experience in both the online and offline world and she’s a self proclaimed advertising geek who enjoys a mailbox full of adverts.Discuss Ameena’s background and how she got to where she is today
Discuss branding and visualization
Talk about the importance of known what story your brand is telling
Discuss why it’s important to know your who your ideal client is and to actually have a visualization of them
Talk about her recent hiatus from social media and the impact it had on her and her business
Talk about the importance of not following the crowd and sticking to your core beliefs and skill sets